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Eden website achieves Plain English Internet Crystal Mark

19 Oct 2026 4 minutes read

Eden news

Key takeaways

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Eden’s website has been awarded the Internet Crystal Mark by the Plain English Campaign, recognising its clear, accessible and easy-to-understand content. 

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The accreditation reflects Eden’s commitment to making conveyancing easier to understand by explaining the legal process without confusing jargon. 

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Clear communication helps home buyers and sellers understand what’s happening, what they need to do and what comes next. 

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Plain English is at the heart of how we communicate, so you can understand what's happening without legal jargon. 

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Since launching in 2021, Eden has supported more than 3,400 home moves, combining qualified Property Lawyers with technology to make conveyancing simple, clear and fast. 

Eden website granted Internet Crystal Mark – making moving home easier to understand, one word at a time.

Buying or selling a home is complicated enough. Understanding what’s happening shouldn’t be. It’s one of the biggest decisions most people will make, so why should  the legal process be so difficult to understand? 

At Eden, we believe moving home should be simple and straightforward, which is why we’re committed to explaining conveyancing in plain English, without the confusing legal jargon. 

That’s why we’re proud to announce that our website has been awarded the Internet Crystal Mark by the Plain English Campaign, recognising that it meets the required standard for being accessible and easy to understand. 

For us, this is about more than a logo on our website. It’s recognition of something we fundamentally believe - conveyancing should be simple, clear and fast.

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Conveyancing can be complicated, communication shouldn't be

Property transactions involve contracts, searches, enquiries and legal processes that can be unfamiliar to most people, particularly first-time buyers who are unfamiliar with what the conveyancing process involves. 

When you’re already dealing with the financial and emotional challenges of moving home, having to decode legal jargon or chase for updates can make the experience feel even more difficult. 

At Eden, we believe people should understand what’s happening with their home move, what they need to do and what comes next - without needing to be a property expert themselves. 

That’s why clear communication is at the heart of the way we work. 

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What does the Crystal Mark mean?

The Internet Crystal Mark, awarded by the Plain English Campaign, is the Campaign’s seal of approval showing that a website meets their standards of using clear communication. This includes a website being easy to navigate, with clear sections, language, and design. It also incorporates accessibility considerations.  

The Plain English campaign was founded in 1979 by Chrissie Maher OBE, and is based on the simple principle that people should not need specialist knowledge to understand information that affects them.  

Clear communication can help people make informed decisions, understand their rights and responsibilities, and know what they need to do next. 

For Eden, achieving the Crystal Mark is an important recognition of our commitment to communicating clearly with home movers.  

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Making home moving straightforward

Eden was founded to improve a conveyancing process that can be confusing, slow and difficult to navigate. 

Today, our team of qualified Property Lawyers combines legal expertise with technology to create a more straightforward experience for modern home movers. Since 2021, Eden has supported more than 3,400 happy home moves, using digital tools and clear communication to give clients greater visibility and confidence throughout the process. 

Being granted the Internet Crystal Mark is one more step in our journey to support better home moves and make buying or selling a home simple, clear and fast.  

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Frequently asked questions

  • Conveyancing involves legal processes and terminology that many people encounter for the first time when buying or selling a home. Terms that are familiar to property professionals can be confusing for home movers, making it harder to understand what's happening or what they need to do next. Clear communication and plain English can help make the process easier to follow.

  • The Internet Crystal Mark recognises the clarity and accessibility of Eden’s website; it is not a certification of conveyancing speed. However, clear communication and technology are central to Eden’s wider aim of making conveyancing simple, clear and fast.

  • Ask your conveyancer to explain unfamiliar legal terms, clarify what you need to do and keep you informed about the next steps. Clear communication is particularly important if you're buying your first home or are unfamiliar with the conveyancing process. At Eden, explaining the legal process in plain English is part of our commitment to making conveyancing simple, clear and fast.

  • Buying or selling a home involves legal terms that you might not have come across before. Understanding what they mean can help you feel more confident throughout the conveyancing process. At Eden, we believe information should be easy to understand, which is why we provide helpful resources, including our glossary of common conveyancing terms, to explain the language you may encounter when moving home.